Social media and smartphone technology create new ways of carpooling. Traditional pre-arranged carpooling can be replaced by ride-sharing apps to easily set up ride-sharing opportunities. But with this technology in place, why can’t these apps guarantee users a ride? Assistant Professor Niels Agatz reveals how ride-sharing apps need to change to possibly assure rides and what our win could be.

Read the entire RSM Insight article on Niels Agatz’s research below.

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